Disa Lee Choun, head of Global clinical sciences and operations innovation at UCB, a Belgium-based multi-billion dollar pharmaceutical company. Disa is also co-leading the first PHUSE blockchain working group (non-profit) and was named Top 100 tech women, advisor entrepreneur by the Financial times 100 most influential BAME leader. Disa has years of experience working on technology and innovation especially in the pharmaceutical industry. Her passion is working on closing the gap for patients with unmet needs and exploring/implementing the right technologies (Blockchain, IoT, AI/machine learning, robotics, data discovery tools, and others) to accelerate the implementation of End to End patient solution. Prior to joining the pharmaceutical industry, Disa was a co-founder of an IT company. She has an EMBA and B.S. in Pharmaceutical Chemistry. Guest LI: https://www.linkedin.com/in/disa-l-95bb981/ Company website: https://www.ucb.com/ PHUSE website: https://phuse.global/ Show Notes •Introduction to Disa's background •Why did you get into chemistry and pharma? •How does your experience in pharma shape your understanding of clinical research innovation? •Role as Head of Global Clinical Sciences and Operations at UCB •Smart Contracts for clinical trials •Wearables, IOT, and sensors to improve clinical trials •Incentive mechanisms for better clinical trials •How important is community development for the new "blockchain-enabled" business models. •Favorite scientist of all time •Favorite Book – 7 Seven Habits of Highly Efficient People by Stephen Covey and The Tipping Point by Malcolm Gladwell •Final takeaways News Corner https://www.bostonglobe.com/2021/02/19/business/cape-cod-healthcare-receives-bitcoin-donations-totaling-800k/ An anonymous donor donated bitcoin to Cape Cod Healthcare, a hospital system in my state of Massachusetts. On January 28th and on February 19, the donor, (who has previously donated USD to the hospital), sent about $400k in bitcoin to Cape Cod Healthcare. That’s a total of about $800k in bitcoin which the hospital immediately converted to USD. Health Unchained Links Website: https://healthunchained.org Telegram: t.me/healthunchained Twitter: twitter.com/Healthunchaind